is a project born in 2016, but in the heart of the founder, Laura Sozzani is born with her; love for dogs let do incredible things, until the decision to create Pet Ita and its brand Switchdog.
Switchdog aims to let our best friends to live in the best possible comfort, from the walk to home relax, not forgetting a touch of glamour with a particular attention to design.
is designed, tested and approved in preview by family friends including Wally, our legendary French bulldog; wellness is the basic concept in the study phase of our projects, where the materials used strongly characterize the development. The choice to use cruelty-free material is at the base of our creative philosophy, together with the interchangeability of the elements.
Often among our human friends, we meet famous designers that loves animals like Laura Sozzani and they observe their behaviour, to create objects and unique and practical products, designed to meet the exact needs of our dogs…. A special thanks to Claudia Degiorgi, Nicoletta Frate, Alberto Savattiere and Marco Lana.
This is our mission and our slogan is: It’s funny to be a dog if you choose Switchdog!!!
Switch Lab was born in 1970 in the heart of Laura Sozzani, it is grow alongside with dad’s creative imprint, Mr. Francesco Sozzani, painter and musician, until today when fit in the organization working of Switch Lab two dogs designer, Mr. Matrix and Mr. Wally: they are the engine of ideas for Switch Lab.
The first for our inspiration, they inspire our creations, their wishes are realized by the pencil of our staff and interaction with a talented designers who believe in our projects.