designer guinzagli cani laura sozzani


Switch Lab was born in 1970 in the heart of Laura Sozzani, it is grow alongside with dad’s creative imprint, Mr. Francesco Sozzani, painter and musician, until today when fit in the organization working of Switch Lab two dogs designer, Mr. Matrix and Mr. Wally: they are the engine of ideas for Switch Lab.

The first for our inspiration, they inspire our creations, their wishes are realized by the pencil of our staff and interaction with a talented designers who believe in our projects.




designer collari cani nicoletta frateNICOLETTA Frate

Nicoletta Frate has been dealing with product design since 2003, designing products for the national and international market, developing projects that follow from concept to engineering, from 3D modeling to the creation of prototypes for serial production, operating in different sectors.
Nicoletta’s experience and formation reaches out to different families with good knowledge of the industry and with good active capacity: she was diplomate and has good knowledge in the art of wood carving and then had her degree in innovating textiles, she continued and carry on comparing herself with great distribution, specializing in projects that masters in plastic materials.
In 2007 she was qualified as a Graphic Designer, working on corporate identyties, advertisement, web and packaging.
From 2008 she has supported the teaching activities such as Concept Design, Exploring Design and Innovative Materials for Design in the school of Polytechnic of Design in Turin.
From 2009 to 2011 she has worked as teacher in Master Cours of Product Design of Technology of Materials in Polytechnic School Design in Milan.
Parallel has carried out research which are taken from the lab of materials (MATto), a sector that is located inside the Polytechnic of Design in Turin, supported by Chamber of Commerce of Turin, where she acts and has roles of advisor for the companies in productivity of this national territory interested in innovating the industrial product starting from a structured chosen idea of the materials.
During the independent professional experience of designers in her own studio, FrateDesignLab from 2011 to 2017, which allowed her to mature the skills acquired from different work experiences (design, teaching and research), she fully embraced Switchlab's idea of develop products dedicated to Pet Design, dog collars, harnesses for dogs and leashes and some accessories for dogs, with a growing involvement, becoming a full member of Switchdog Staff as a Senior Product Designer.

Switchdog by Pet Ita s.r.l

Sede Legale:
Piazza Mazzini, 37
13011 Borgosesia VC - Italy

Sede Operativa:
Via Valsesia, 8
28077 Prato Sesia NO - Italy


  • Tel: 349 9345972

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  • P.Iva:  02611260023


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